عنوان
پدید آورنده
موضوع
رده
HF5416.5 .R87 2008eb
HF5416
.
5
.
R87
2008eb
کتابخانه
محل استقرار
1435631633
185418623X
9781435631632
9781854186232
1854183745
9781854183743
b782862
Practical pricing for results /
[Book]
Ian Ruskin-Brown.
London :
Thorogood,
©2008.
1 online resource (xiv, 371 pages) :
illustrations
Includes bibliographical references (page 358) and index.
THE AUTHOR; PROLOGUE; CONTENTS; INTRODUCTION; ONE AN OVERVIEW OF THE PRICING PROCESS; TWO THE FOUNDATIONS OF THE PRICING DECISION; THREE HOW OTHERS PRICE; FOUR PRICE POSITIONING AND STRATEGIES; FIVE VALUE-BASED PRICING; SIX PRICING TACTICS Dealing with the day to day pressures on price; SEVEN PRICE WARS -- ANTICIPATING/ PREVENTING/FIGHTING THEM (but only if you have to); EIGHT THE ART OF PRICE NEGOTIATION; APPENDIX ONE ANSWERS AND DISCUSSIONS FOR THE EXERCISES; APPENDIX TWO THE CALCULATIONS FOR PRICING; APPENDIX THREE MAIN SOURCES AND RECOMMENDED READING LIST; INDEX
0
This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made.
Practical pricing for results.
1854183745
Pricing.
BUSINESS & ECONOMICS-- Sales & Selling-- Management.
Pricing.
BUS-- 058010
658
.
816
22
HF5416
.
5
.
R87
2008eb
Ruskin-Brown, Ian.
20201206211945.0
pn
مطالعه متن کتاب [Book]
Y
