Sport and globalisation / Lincoln Allison -- Sport, prestige and international relations / Lincoln Allison and Terry Monnington -- Not for the good of the game / John Sugden and Alan Tomlinson -- Olympic survivals / Alan Tomlinson -- Alternative models for the regulation of global sport / Ken Foster -- Sport and the nation in the global era / Alan Bairner -- Ther curious role of the USA in world sport / Lincoln Allison -- Local heroes and the global stars / Paul Gilchrist -- Selling out? The commercialisation and globalisation of lifestyle sport / Belinda Wheaton -- Afterword : more questions than answers / Lincoln Allison.
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The book examines the increased influence on international sport of the politics of global institutions such as global economic market forces, International Non-Governmental Organisations and major multi-national business and media.