عنوان
پدید آورنده
موضوع
رده
HD59 .D347 2002
HD59
.
D347
2002
کتابخانه
محل استقرار
0415222737
0415222745
9780415222730
9780415222747
b781808
Qualitative research methods in public relations and marketing communications /
[Book]
Christine Daymon and Immy Holloway.
New York :
Routledge,
2002.
viii, 293 pages :
illustrations ;
24 cm
Includes bibliographical references (pages 275-284) and index.
This is a practical and highly accessible guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. The authors take readers through each stage of the research process.
Corporations-- Public relations-- Research-- Methodology.
Marketing research-- Methodology.
Public relations-- Research-- Methodology.
Qualitative research.
Entreprises-- Relations publiques-- Recherche-- Méthodologie.
Marketing-- Recherche-- Méthodologie.
Recherche qualitative.
Relations publiques-- Recherche-- Méthodologie.
Corporations-- Public relations-- Research-- Methodology.
Kwalitatieve methoden.
Marketing research-- Methodology.
Marketing research-- Methodology.
Marketing.
Onderzoeksmethoden.
Public relations-- Research-- Methodology.
Public relations.
Qualitative research-- Methodology.
Qualitative research.
659
.
2/07/2
21
HD59
.
D347
2002
85
.
40
bcl
Daymon, Christine.
Holloway, Immy.
20201206202804.0
مطالعه متن کتاب [Book]
Y
