عنوان
پدید آورنده
موضوع
رده
HF5823 .R642 2002
HF5823
.
R642
2002
کتابخانه
محل استقرار
0060081961
0060081966
0060081988
0060081996
0060516585
9780060081966
9780060081980
9780060081997
9780060516581
b781363
The fall of advertising and the rise of PR /
[Book]
Al Ries and Laura Ries.
New York :
HarperBusiness,
2002.
xxi, 295 pages :
illustrations ;
22 cm
Includes index.
Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity.
The fall of advertising and the rise of PR
9780060516581.
Advertising.
Brand name products.
Public relations.
Produits de marque.
Publicité
Relations publiques.
Advertising.
Brand name products.
Merknamen.
Öffentlichkeitsarbeit
Öffentlichkeitsarbeit.
Public relations.
Public relations.
Reclame.
Unternehmen
Unternehmen.
659
659
.
2
21
HF5823
.
R642
2002
85
.
40
bcl
Ries, Al.
Ries, Laura.
20201206200735.0
مطالعه متن کتاب [Book]
Y
