Email Marketing: An Hour a Day; Acknowledgments; About the Authors; Contents; Foreword; Introduction; Chapter 1: Understanding Email Marketing Today; Chapter 2: The Five Critical Elements of Every Email You Create; Chapter 3: Getting Ready to Build Your Email Marketing Efforts; Chapter 4: What Happens Once You Send Your Email; Chapter 5: Eight Key Drivers of Your Email Campaign; Chapter 6: Preparing Your Email Marketing ChapStrategy; Chapter 7: Month 2: Ensuring Success as You Launch Your Campaign; Chapter 8: Month 3: Adding Bells and Whistles; Chapter 9: Getting Ready for Year 2 and Beyond.
0
"If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks"--Resource description page.
OverDrive, Inc.
OverDrive, Inc.
F5136FC3-A2E0-4112-90E9-22D66E25B883
Email marketing.
0470386738
Electronic mail messages.
Internet marketing.
Telemarketing.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.