عنوان
پدید آورنده
موضوع
رده
HD69.B7 A78 2005eb
HD69
.
B7
A78
2005eb
کتابخانه
محل استقرار
0203640063
0415347157
0415347165
9780203640067
9780415347150
9780415347167
b780511
Brands :
[Book]
meaning and value in media culture /
Adam Arvidsson.
New York :
Routledge,
2006.
1 online resource (168 pages)
Includes bibliographical references (pages 141-160) and index.
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
0
"Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--Jacket.
Brands.
0415347157
Brand name products-- Management.
Brand name products.
Branding (Marketing)
Internet marketing.
Marketing sur Internet.
Produits de marque-- Commercialisation.
Produits de marque-- Gestion.
Produits de marque.
Brand name products-- Management.
Brand name products.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
Internet marketing.
Marke
Marketing
Merken.
BUS-- 002000
658
.
8/27
22
HD69
.
B7
A78
2005eb
85
.
40
85
.
40
.
AP
17380
QP
624
bcl
bcl
rvk
rvk
Arvidsson, Adam
20201206192529.0
pn
مطالعه متن کتاب [Book]
Y
