How to use this book -- Make the most of your journey -- Self-assessment quiz -- Advertising executive -- Advertising creative director -- Sales representative -- Marketing manager -- Marketing survey researcher -- Trade show representative or coordinator -- Copywriter -- Graphic designer or media designer -- Retail manager -- Appendix A Going solo : starting your own business -- Appendix B Outfitting yourself for career success.
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Guide for pursuing a career in the advertising field.
Advertising, sales, and marketing.
Advertising-- Vocational guidance-- United States.
Marketing-- Vocational guidance-- United States.
Retail trade-- Vocational guidance-- United States.