عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .G64 2011
HF5415
.
1265
.
G64
2011
کتابخانه
محل استقرار
0071742891
0071746218
9780071742894
9780071746212
b779892
Everything I know about marketing I learned from Google /
[Book]
Aaron Goldman.
New York :
McGraw-Hill,
©2011.
x, 341 pages :
illustrations ;
24 cm
Includes index.
Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
0
In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos.
Google.
Google.
Internet marketing.
Marketing.
Business and Management.
Google
Internet marketing.
Marketing
Marketing channels.
Marketing-- Internet.
Marketing.
658
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8
22
HF5415
.
1265
.
G64
2011
F713
.
36
658
.
8
G619e
clc
Goldman, Aaron,1978-
20201206185504.0
مطالعه متن کتاب [Book]
Y
