عنوان

The change function :

1429514795

1429522143

9781429514798

9781429522144

1591841321

9781591841326

b777621

The change function :

[Book]

why some technologies take off and others crash and burn /

Pip Coburn.

New York :

Portfolio,

2006.

1 online resource (xviii, 220 pages) :

illustrations

Includes index.

Silicon Valley, we'we got a problem -- The change function -- Is the technology industry ready for change -- Why technology fails -- Four more failures -- A future winner: flat panel display TV -- Three more future winners -- One future loser: RFID -- Three more future losers -- The change function in action -- Ten sets of questions -- What to do?

0

The ultimate guide to predicting winners and losers in high technology. Pip Coburn became famous for writing some of the liveliest reports on Wall Street. he quoted everyone from Machiavelli to HAL, Anaïs Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with long-term potential. After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies become huge hits, but others never reach more than a tiny audience. He says that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits, and that's the leading cause of failure for countless cool inventions.

OverDrive, Inc.

Change function.

9781591841326

Business enterprises-- Technological innovations.

High technology industries.

Technological innovations.

Business enterprises-- Technological innovations.

High technology industries.

Technological innovations.

Coburn, Pip.

20201203105936.0

pn

[Book]

Y