عنوان
پدید آورنده
موضوع
رده
G155.A1 W637 2007eb
G155
.
A1
W637
2007eb
کتابخانه
محل استقرار
1845933230
1845933249
9781845933234
9781845933241
9781845933234
b777602
Tourism management :
[Book]
analysis, behaviour, and strategy /
Arch G. Woodside, Drew Martin.
Cambridge, MA :
CABI Pub.,
2007.
1 online resource (528 pages)
Includes bibliographical references and index.
Contributors; PART I: INTRODUCTION TO ADVANCING TOURISM MANAGEMENT; PART II: SCANNING AND SENSE MAKING; PART III: PLANNING; PART IV: IMPLEMENTING; PART V: EVALUATING ACTIONS/PROCESS AND PERFORMANCE OUTCOMES; PART VI: ADMINISTERING; Index.
0
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.
Tourism management.
Tourism-- Management.
Travel-- Management.
Tourism-- Management.
910
.
68
22
G155
.
A1
W637
2007eb
Woodside, Arch G.
Martin, Drew,1961-
20201203105747.0
pn
مطالعه متن کتاب [Book]
Y
