عنوان

Handbook of media management and economics /

0805850031

080585004X

9780805850031

9780805850048

b776530

Handbook of media management and economics /

[Book]

editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.

Mahwah, N.J. :

L. Erlbaum Associates,

2006.

xviii, 750 pages :

illustrations ;

26 cm

Includes bibliographical references and index.

Historical trends and patterns in media management research / Alan B. Albarran -- Historical trends and patterns in media economics / Robert G. Picard -- Theoretical approaches in media management research / Bozena I. Mierzjewska and C. Ann Hollifield -- Paradigms and analytical frameworks in modern economics and media economics / Steven S. Wildman -- Regulatory and political influences on media management and economics / Barbara A. Cherry -- Issues in human relations management / James W. Redmond -- Issues in financial management / Ronald J. Rizzuto -- Issues in strategic management / Sylvia M. Chan-Olmsted -- Issues in media product management / Ángel Arrese Reca -- Issues in transnational media management / Richard A. Gershon -- Issues in marketing and branding / Walter S. McDowell -- Issues in media management and technology / Sylvia M. Chan-Olmsted -- Issues in media management and the public interest / Philip M. Napoli -- Industry-specific management issues / Douglas A. Ferguson -- Issues in market structure / Hans van Kranenburg and Annelies Hogenbirk -- Media competition and levels of analysis / John Dimmick -- The economics of media consolidation / Todd Chambers and Herbert H. Howard -- The economics of media programming / David Waterman -- Issues in network/distribution economics / Benjamin J. Bates and Kendra S. Albright -- Issues in media convergence / Michael O. Wirth -- Issues in media globalization / Alfonso Sánchez-Tabernero -- Issues in political economy / Phil Graham -- Quantitative methods in media management and economics / Randal A. Beam -- Methodological approaches in media management and media economics research / Gillian Doyle and Simon Frith -- Qualitative research in media management and economics / C. Ann Hollifield and Amy Jo Coffey -- Media finance and valuation / Gary W. Ozanich -- Audience research and analysis / Patricia F. Phalen -- Directions for media management research in the 21st century / Dan Shaver and Mary Alice Shaver -- Future directions for media economics research / Stephen Lacy and Johannes M. Bauer -- Global media management and economics / David H. Goff.

0

"This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions."--Jacket.

Mass media-- Economic aspects.

Mass media-- Management.

Médias-- Aspect économique.

Médias-- Gestion.

Mass media-- Economic aspects.

Mass media-- Management.

Albarran, Alan B.

Chan-Olmsted, Sylvia M.

Wirth, Michael O.,1951-

20201203093024.0

[Book]

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