Originally published as: Mediekultur, mediesamfunn. Oslo : Scandinavian University Press, 1999.
Includes bibliographical references (pages 311-322) and index.
pt. 1. The audience and the media -- 1. Identity : the media and our understanding of ourselves -- 2. Influence : the media's power -- and our own -- 3. Distinctions : social difference, lifestyle and taste -- -- pt. 2. Perspectives on media texts -- 4. Semiotics : signs, codes and cultures -- 5. Hermeneutics : interpretation and understanding -- 6. Rhetoric : language, situation, purpose -- 7. Narratology : the forms and functions of stories -- -- pt. 3. Production : contexts and conditions -- 8. Public sphere and democracy : ideals and realities -- 9. Broadcasting : Technology, society and power -- 10. Production : creativity, contexts and power.