عنوان

Retailization :

0749446897

0749448733

9780749446895

9780749448738

b774520

Retailization :

[Book]

brand survival in the age of retailer power /

Lars Thomassen, Keith Lincoln, & Anthony Aconis.

Philadelphia :

Kogan Page,

2006.

1 online resource (xviii, 221 pages) :

illustrations

Includes bibliographical references (pages 199-209) and index.

Surviving the squeeze -- Ch. 1. The rise of the retailer: the first squeeze is only going to get bigger and bigger -- Ch. 2. The age of the shopper: the second squeeze takes its throne -- Ch. 3 The private dilemma: the third squeeze shows its strength -- Ch. 4. The new communication world: the fourth squeeze rethinks its role -- Ch. 5. Retailization: unsqueezing the squeeze -- Ch. 6. The blood pack : introducing the retailization process -- Ch. 7. Step 1: The arena: dealing with where we create our sale(s) -- Ch. 8. Step 2: Competitive context: who are we stealing sale(s) from? -- Ch. 9. Step 3: The shopper: Who is driving our sale(s)? -- Ch. 10. Step 4 -- Product concepting: What is creating our sale(s)? -- Ch. 11. Step 5 -- Retail impacting: Dealing with how we create our sale(s) -- Ch. 12. Step 6 -- Creating communication: How do we make communication work for our sale(s)? -- Ch. 13. Step 7 -- Organizational enhancement: empowering your organization to think sale(s) -- Ch. 14. Let's retailize: recharging and regaining brand power -- The End: Retailization on a page.

0

Presents a study on how corporations and their brands deal with this era. This book shows how to establish a business approach that can better meet the needs of shoppers by activating revolutionary selling situations. It articulates that corporations must undertake a radical reinvention of how they reach their customers to sell their products.

Safari Books Online

CL0500000203

Retailization.

0749446897

Brand name products.

Retail trade.

Brand name products.

BUSINESS & ECONOMICS-- Industries-- Retailing.

Retail trade.

BUS-- 057000

Thomassen, Lars.

Aconis, Anthony.

Lincoln, Keith.

20201203065027.0

pn

[Book]

Y