عنوان
پدید آورنده
موضوع
رده
HF5415 .C28813 2007eb
HF5415
.
C28813
2007eb
کتابخانه
محل استقرار
1847208576
9781847208576
1845427610
9781845427610
b774417
Trust in market relationships /
[Book]
Sandro Castaldo ; translated by Maria Rosaria Buri and Jacopo Madaro Moro.
Northampton, MA :
Edward Elgar,
©2007.
1 online resource (309 pages)
Translated from the Italian.
Includes bibliographical references and index.
COPYRIGHT; Contents; Preface; PART ONE Conceptual assumptions of trust; 1. Relationship- and network-based approaches: the emergence of trust demand; 2. The value of trust; PART TWO The contribution of the different disciplinary contexts; 3. Multidisciplinary studies on trust; 4. Trust in marketing; PART THREE The trust construct's analytical boundaries; 5. Trust definition: a content meta-analysis; 6. Trust in market relationships: the main analytical dimensions; PART FOUR Trust development; 7. A trust growth model; 8. The evolutionary and interactive dynamics of trust.
0
Illustrates that the importance of trust has intensified as markets have become more complex. This title aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Trust in market relationships.
1845427610
Marketing-- Psychological aspects.
Markets-- Psychological aspects.
Trust.
BUSINESS & ECONOMICS-- Commerce.
BUSINESS & ECONOMICS-- Marketing-- General.
BUSINESS & ECONOMICS-- Sales & Selling-- General.
Marketing-- Psychological aspects.
Marketing.
Sociale relaties.
Trust.
Vertrouwen.
BUS-- 043000
BUS-- 058000
BUS-- 073000
381
.
01/9
22
HF5415
.
C28813
2007eb
85
.
40
bcl
Castaldo, Sandro,1965-
20201203064401.0
pn
مطالعه متن کتاب [Book]
Y
