عنوان
پدید آورنده
موضوع
رده
HF5548.32 .T37 2003eb
HF5548
.
32
.
T37
2003eb
کتابخانه
محل استقرار
0761948740
0761948759
1412933595
1446223019
9780761948742
9780761948759
9781412933599
9781446223017
0761948740
0761948759
b774250
Applying e-commerce in business /
[Book]
Rana Tassabehji.
London :
Sage,
2003.
1 online resource (ix, 325 pages) :
color illustrations
Includes bibliographical references and index.
Cover; Contents; Preface; Introduction; Chapter 1 -- Introduction to e-commerce; Chapter 2 -- The technology; Chapter 3 -- Elements of e-commerce: applications; Chapter 4 -- Security and e-commerce; Chapter 5 -- E-business models; Chapter 6 -- From dot com to dot bomb; Chapter 7 -- Public policies and legal issues; Chapter 8 -- The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 -- To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'
0
Applying e-commerce in Business provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole.
Applying e-commerce in business.
Applying ecommerce in business
Business.
Electronic commerce.
Affaires.
Commerce électronique.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.
BUSINESS & ECONOMICS-- Mail Order.
BUSINESS & ECONOMICS-- Marketing-- Direct.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
BUSINESS & ECONOMICS-- Marketing-- Telemarketing.
Business & Economics.
Business.
Commerce.
E-commerce.
Electronic commerce.
Marketing & Sales.
BUS-- 040000
BUS-- 043010
BUS-- 043040
BUS-- 043050
BUS-- 090010
KME, KMRL
658
.
872
22
HF5548
.
32
.
T37
2003eb
54
.
80
85
.
40
bcl
bcl
Tassabehji, Rana.
20201203063530.0
pn
مطالعه متن کتاب [Book]
Y
