عنوان

Marketing intelligent systems using soft computing :

3642156061

9783642156069

3642156053

9783642156052

b771317

Marketing intelligent systems using soft computing :

[Book]

managerial and research applications /

Jorge Casillas and Francisco J. Martínez-López (eds.).

Berlin :

Springer-Verlag,

©2010.

1 online resource (xiii, 473 pages) :

illustrations

Studies in fuzziness and soft computing ;

v. 258

Includes bibliographical references.

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications - segmentation, modeling, e-commerce, etc. - using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

Springer

978-3-642-15605-2

Marketing intelligent systems using soft computing.

9783642156052

Artificial intelligence.

Marketing.

Soft computing.

Artificial intelligence.

Ingénierie.

Marketing.

Soft computing.

COM007000

UGC

Casillas, J., (Jorge)

Martínez-López, Francisco J., (Francisco José)

20201206171916.0

pn

[Book]

Y