عنوان
پدید آورنده
موضوع
رده
ML3790 .H985 2006eb
ML3790
.
H985
2006eb
کتابخانه
محل استقرار
0080468497
1136124535
9780080468495
9781136124532
0240807871
9780240807874
b771122
Record label marketing /
[Book]
Thomas W. Hutchison, Amy Macy, Paul Allen.
Burlington, MA :
Focal Press,
©2006.
1 online resource (xvi, 410 pages) :
illustrations (some color), maps, facsimiles
Includes bibliographical references and index.
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
0
Safari Books Online
CL0500000280
Record label marketing.
9780240807874
Music trade.
Sound recording industry.
Sound recordings-- Marketing.
MUSIC-- Business Aspects.
Music trade.
Sound recording industry.
Sound recordings-- Marketing.
MUS-- 004000
780
.
68/8
22
ML3790
.
H985
2006eb
Hutchison, Thomas W., (Thomas William)
Allen, Paul,1946-
Macy, Amy.
20201206170931.0
pn
مطالعه متن کتاب [Book]
Y
