عنوان
پدید آورنده
موضوع
رده
HF5415.55 .K83 2004
HF5415
.
55
.
K83
2004
کتابخانه
محل استقرار
0230511317
1403936250
9780230511316
9781403936257
b771110
Levels of corporate globalization :
[Book]
developing a measurement scale for global customer management /
Petra Kuchinka.
New York :
Palgrave Macmillan,
2004.
xii, 192 pages :
illustrations ;
23 cm
Includes bibliographical references (pages 179-188) and index.
1. Introduction -- 2. Theoretical framework -- 3. Research methodology -- 4. Empirical study -- 5. Conclusions.
0
Customer relations-- Management-- Mathematical models.
Globalization-- Economic aspects-- Mathematical models.
International business enterprises-- Management-- Mathematical models.
Relationship marketing-- Mathematical models.
Globalization-- Economic aspects-- Mathematical models.
International business enterprises-- Management-- Mathematical models.
BUS
KJS
658
.
8/4
22
HF5415
.
55
.
K83
2004
Kuchinka, Petra,1976-
20201206170834.0
مطالعه متن کتاب [Book]
Y
