عنوان

The age curve :

0814401813

0814410170

1281757861

6611757864

9780814401811

9780814410172

9781281757869

9786611757861

b769898

The age curve :

[Book]

how to profit from the coming demographic storm /

Kenneth W. Gronbach.

New York :

American Management Association,

©2008.

1 online resource (xvii, 266 pages) :

illustrations

Includes index.

The generational impact on supply and demand -- Who are these people? -- Bell curves, pies, and your "best customer" -- Case study: Detroit, Japan, and the best customers for cars -- Silent virtues: a small group with its own impact -- Case study: How the "graying of America" myth will take down the assisted-living industry -- The Boomers: mass, money, and motivation -- What Boomers will buy -- Boomers will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford it! -- Social security and private health care: dead but not buried -- Wal-Mart hits a wall, a Great Wall -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause and effect of a small generation -- The X factor: where have all the workers gone? -- The Gen X labor shortage and the impact on direct mail -- Case study: How Generation X drove motorcycle sales off the cliff -- Case study: Planes stuck on the ground: a business traveler's tale -- Case study: The death of a discount store -- Stop looking in the rearview mirror! -- The great Y ahead: more of everything -- Marketing to Generation Y -- Case study: No leg to stand on: a Levi's footnote -- Schools, taxes, and the future -- Generation Y's leading legacy -- The bigotry is almost gone: a boomer's perspective -- Coming to America: melting into the world's melting pot -- Macro and micro conclusions -- Appendix A: The older generations -- Appendix B: The baby boomers -- Appendix C: Generation X -- Appendix D: Generation Y.

0

A myth-breaking book that will redefine who marketers see as their most valuable customers.

OverDrive, Inc.

Safari Books Online

74602D51-BD0E-4510-AB4F-CCB86FE8FF15

CL0500000023

Age curve.

0814401813

Consumer behavior-- United States.

Demography-- United States.

Marketing research-- United States.

Target marketing-- United States.

BUSINESS & ECONOMICS-- Marketing-- Research.

Consumer behavior.

Demography.

Marketing research.

Target marketing.

United States.

7

BUS-- 043060

Gronbach, Kenneth W.

American Management Association.

20201206161326.0

pn

[Book]

Y