عنوان
پدید آورنده
موضوع
رده
HD9999.I492 R69 2006eb
HD9999
.
I492
R69
2006eb
کتابخانه
محل استقرار
0754644138
0754681548
9780754644132
9780754681540
0754644138
b769151
Information marketing /
[Book]
Jennifer Rowley.
2nd ed.
Burlington, VT :
Ashgate,
©2006.
1 online resource (xvi, 228 pages) :
illustrations
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
0
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce.
Information marketing.
Information services industry.
Information services-- Marketing.
COMPUTERS-- Online Services.
COMPUTERS-- System Administration-- Storage & Retrieval.
Informatie.
Informatiemaatschappij.
Information services industry.
Information services-- Marketing.
Marketing.
COM-- 030000
COM-- 069010
025
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04068/8
22
HD9999
.
I492
R69
2006eb
Rowley, J. E.
20201206150624.0
pn
مطالعه متن کتاب [Book]
Y
