عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .F745 2010eb
HF5415
.
1265
.
F745
2010eb
کتابخانه
محل استقرار
0240812832
0240812840
9780240812830
9780240812847
9780240812830
b767963
Return on engagement :
[Book]
content, strategy, and design techniques for digital marketing /
Tim Frick.
Boston, Mass. :
Focal Press,
©2010.
1 online resource (xvii, 319 pages) :
color illustrations
Includes bibliographical references and index.
The grand plan -- On-site strategy -- Off-site strategy -- On-site techniques : content -- Design -- Content management systems -- Development -- The blog -- Really simple syndication -- E-mail marketing -- Social media overview -- Social media optimization -- Web video production -- Video sharing, distribution & metadata -- Measurement -- Bringing it all together : book of odds.
0
Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the impor.
Safari Books Online
CL0500000137
Return on engagement.
9780240812830
Internet marketing.
Social media-- Marketing.
Strategic planning.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.
BUSINESS & ECONOMICS-- Mail Order.
BUSINESS & ECONOMICS-- Marketing-- Direct.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
BUSINESS & ECONOMICS-- Marketing-- Telemarketing.
Internet marketing.
Strategic planning.
BUS-- 040000
BUS-- 043010
BUS-- 043040
BUS-- 043050
BUS-- 090010
658
.
8/72
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HF5415
.
1265
.
F745
2010eb
Frick, Tim.
20201206132241.0
pn
مطالعه متن کتاب [Book]
Y
