عنوان
پدید آورنده
موضوع
رده
HF5415.5 .G87 2003eb
HF5415
.
5
.
G87
2003eb
کتابخانه
محل استقرار
0787970670
9780787970673
0787961566
9780787961565
b767349
Competing in a service economy :
[Book]
how to create a competitive advantage through service development and innovation /
Anders Gustafsson, Michael D. Johnson.
1st ed.
San Francisco :
Jossey-Bass,
©2003.
1 online resource (xv, 190 pages) :
illustrations
University of Michigan Business School management series
Includes bibliographical references (pages 173-181) and index.
Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way.
0
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services.
OverDrive, Inc.
OverDrive, Inc.
0D0EA42F-612E-477D-A345-F0620FE7C614
Competing in a service economy.
0787961566
Competition.
Customer services-- Management.
Service industries-- Technological innovations-- Management.
BUSINESS & ECONOMICS-- Customer Relations.
Competition.
Customer services-- Management.
Service industries-- Technological innovations-- Management.
BUS-- 018000
658.818
658
.
8/12
22
HF5415
.
5
.
G87
2003eb
83
.
68
QP
210
QQ
250
bcl
rvk
rvk
Gustafsson, Anders,1964-
Johnson, Michael D., (Michael David)
20201206123341.0
pn
مطالعه متن کتاب [Book]
Y
