Includes bibliographical references (pages 181-204) and index.
Changing voters or changing models of voting / John Bartle -- Power as well as persuasion / Dominic Wring -- The rise of campaign professionalism / Martin Harrop -- The fall and rise of constituency campaigning / David Denver and Gordon Hands -- The National Daily Press / Colin Seymore-Ure -- Political broadcasting in Britain / Peter Goddard -- Referendum campaigning / Dylan Griffiths -- Assessing communications and campaign effects on voters / John Bartle -- Political communications and democratic politics / Pippa Norris.
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This text offers an analysis of the evolution of British political communication since 1945. It explores the competition for coverage between political parties and media organisations and the implications for the quality of British democracy.