عنوان
پدید آورنده
موضوع
رده
HD62.5 .F46 2010
HD62
.
5
.
F46
2010
کتابخانه
محل استقرار
0071601880
9780071601887
b762130
Upstarts :
[Book]
how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success /
Donna Fenn.
New York :
McGraw-Hill,
©2010.
xiii, 258 pages :
illustrations ;
24 cm
Includes bibliographical references (pages 245-249) and index.
Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs.
0
They're the largest group of self-starters in the history of the planet, and they're not only starting businesses at a faster rate than any other generation, they're the Holy Grail for every company looking for the hottest new market to sell to. This eye-opening book reveals eight important lessons every marketer and entrepreneur can learn from these upstarts.
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004
Generation Y.
New business enterprises, Handbooks, manuals, etc.
Business and Management.
Generation Y.
New business enterprises.
658
.
02/2
22
HD62
.
5
.
F46
2010
85
.
00
bcl
Fenn, Donna.
20201204214209.0
مطالعه متن کتاب [Book]
Y
