عنوان

Media promotion and marketing for broadcasting, cable, and the Internet /

0240807626

9780240807621

b761665

Media promotion and marketing for broadcasting, cable, and the Internet /

[Book]

edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

5th ed.

Boston :

Elsevier/Focal Press,

©2006.

xiv, 335 pages :

illustrations ;

23 cm

Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.

Includes bibliographical references (pages 321-323) and index.

1. Promoting the Media: Scope and Goals / Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein -- 2. Marketing Radio / Gregory D. Newton -- 3. Local Television Promotion: News, Syndication, and Sales / Douglas A. Ferguson and William J. Adams -- 4. Management, Research, and Budgeting for Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 5. Designing On-Air, Print, and Online Promotion / Susan Tyler Eastman -- 6. Network Television Promotion / Douglas A. Ferguson -- 7. Cable Marketing and Promotion / Robert A. Klein -- 8. New Media Promotion / Stephen Masiclat and Robert A. Klein -- 9. Promotion in Public Television and Radio / Robert K. Avery and Mary L. Dickson -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin.

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This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.

Unowned Dawsonera PDA title

Media promotion and marketing for broadcasting, cable, and the Internet.

9780240807621

Cable television-- Marketing.

Radio broadcasting-- Marketing.

Television broadcasting-- Marketing.

Internet-- Marketing.

Radio-- Marketing.

Radiodiffusion-- Marketing.

Télédistribution-- Marketing.

Télévision-- Marketing.

Cable television-- Marketing.

Radio broadcasting-- Marketing.

TECHNOLOGY & ENGINEERING-- Television & Video.

Telemarketing

Television broadcasting-- Marketing.

TEC-- 043000

Eastman, Susan Tyler.

Ferguson, Douglas A.

Klein, Robert A.,1928-

20201204211812.0

[Book]

Y