عنوان
پدید آورنده
موضوع
رده
G155.A1 C66 2008eb
G155
.
A1
C66
2008eb
کتابخانه
محل استقرار
0080554997
9780080554990
0750663502
b761375
Contemporary tourism: an international approach /
[Book]
Chris Cooper and C. Michael Hall.
Boston :
Elsevier/Butterworth-Heinemann,
2008.
1 online resource
Title from PDF title page (viewed Dec. 11, 2007).
Includes bibliographical references and index.
Cover; Contemporary Tourism: An International Approach; Copyright; Contents; List of figures; List of tables; Acknowledgements; Section 1 Contemporary Tourism Systems; Chapter 1 Contemporary tourism systems; Introduction; The service dimension of tourism; The tourism system; Who are the tourists?; Contemporary perspectives; Approach of this book; Chapter overview; Self-review questions; Recommended reading; Recommended web sites; Chapter 2 Contemporary tourism product markets; Introduction; Tourism products; Experiences as tourism products; Tourism markets; Tourism product markets.
Chapter 4 Contemporary tourism marketingIntroduction; Definitions and contemporary tourism marketing approaches; Evolution towards a services marketing approach; The contemporary marketing environment for tourism; The practice of contemporary tourism marketing; Chapter overview; Self-review questions; Recommended reading; Recommended web sites; Section 3 The Contemporary Tourism Destination; Chapter 5 Delivering the contemporary tourism product: the destination; Introduction: the destination concept; From places to destinations; The resource base of tourism.
Chapter overview: Developing destinationsSelf-review questions; Recommended reading; Recommended web sites; Chapter 6 Governing the contemporary tourism product; Introduction; From government to governance; Multi-level governance; The roles of government in tourism; Types of regulation; From politics to partnership?; Chapter overview; Self-review questions; Recommended reading; Recommended web sites; Chapter 7 Consequences of visitation at the contemporary destination; Introduction; Positive and negative consequences of tourism; Assessing the consequences of tourism; Chapter overview.
Creating product markets: market storiesInteractions and exchanges in product markets; Chapter overview; Self-review questions; Recommended reading; Recommended web sites; Section 2 The Contemporary Tourist; Chapter 3 Contemporary tourists, tourist behaviour and flows; Introduction; International travel movement; The stability of tourism: tourism inertia; Distance as a determinant of the flows and patterns of contemporary tourism; Describing tourism; Micro-scale approaches; Meso-level accounts of tourism; Chapter overview; Self-review questions; Recommended reading; Recommended web sites.
Self-review questionsRecommended reading; Recommended web sites; Chapter 8 Planning and managing the contemporary destination; Introduction; The development of contemporary destination planning; Changing approaches to destination planning; Five traditions of tourism planning; Responsibility for contemporary destination planning; Planning sustainable destinations and sustainable regions; Chapter overview; Self-review questions; Recommended reading; Recommended web sites; Chapter 9 Marketing and branding the contemporary destination; Introduction; Contemporary destination marketing and branding.
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The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. & lt;BR.
Contemporary Tourism.
9780750663502
International trade.
Tourism.
BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.
International trade.
Tourism.
BUS-- 081000
338
.
4/791
22
G155
.
A1
C66
2008eb
20201204210337.0
pn
مطالعه متن کتاب [Book]
Y
