عنوان
پدید آورنده
موضوع
رده
HD69.S8 G53 2009eb
HD69
.
S8
G53
2009eb
کتابخانه
محل استقرار
0749456094
9780749456092
0749454849
9780749454845
b761283
Strategic alliances & marketing partnerships :
[Book]
gaining competitive advantage through collaboration and partnering /
Richard Gibbs and Andrew Humphries.
Philadelphia :
Kogan Page,
2009.
1 online resource (xii, 235 pages) :
illustrations, plans
Includes bibliographical references (pages 227-228) and index.
Half title page; Praise for Strategic Alliances; Title page; Imprint; Contents; About the authors; Foreword; Introduction: Placing a value on your key commercial partnerships; Chapter 1 The business of partnering; Chapter 2 The evolution of partnership-driven business strategies; Chapter 3 The obstacles and drivers of successful partnerships; Chapter 4 Relationship marketing: a 'new-old' theory of business relationships; Chapter 5 Understanding partnership and alliance dynamics; Chapter 6 Working hard at the 'soft' factors; Chapter 7 The Gibbs+Humphries Partnership Types.
0
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partne.
MIL
210128
Strategic alliances & marketing partnerships.
9780749454845
Strategic alliances and marketing partnerships
Marketing.
Relationship marketing.
Strategic alliances (Business)
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Marketing.
Relationship marketing.
Strategic alliances (Business)
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
658/
.
046
22
HD69
.
S8
G53
2009eb
Gibbs, Richard,1955-
Humphries, Andrew,1949-
20201204205730.0
pn
مطالعه متن کتاب [Book]
Y
