Includes bibliographical references (pages 225-227) and index.
Why companies win -- Why companies lose -- The three rules of leadership and strategy -- Context-context-context -- Custom built companies -- Corporate IQ : strategies for success -- Organization : entrepreneurial support systems -- Character: the sustainability factor -- The ultimate motivator -- RAVE : level five leaders -- Creating the ultimate customer experience -- Strategic focus : finding your way in a chaotic world -- Measuring success -- What's your corporate iq?
0
"Based on H. Igor Ansoff's theories that the financial performance of a firm is maximized whenever both the strategy and management capability match its competitive context, Underwood's new findings actually define the 17 corporate attributes that drive corporate success, including: marketing aggressiveness; innovation aggressiveness; product technology; CEO attributes; managers; culture; strategic capacity; ethics, and value of people."--Jacket.