COVER ; Preface; Contents; Introduction ; Television Advertising to Children ; Children and Advertising; Children's Exposure to Advertising ; Issues and Politics; Impact of Advertising; Influence of Advertising; Affect of Commercials on Kids' Behaviour ; Affect of Commercials on Kids' Consumer Behaviour ; Effects of Education on Televisual Media ; Effects of Entertainment; Intended and Unintended Effects; Advertising Regulation and Research ; Advertising: The Concern; Affect of Advertisement on Children's Health Orientation ; Index.