عنوان
پدید آورنده
موضوع
رده
HD69.B7 G6 2002
HD69
.
B7
G6
2002
کتابخانه
محل استقرار
158115240X
158115299X
1621531937
9781581152401
9781581152999
9781621531937
b760219
Citizen brand :
[Book]
10 commandments for transforming brands in a consumer democracy /
Marc Gobé.
New York :
Allworth Press,
©2002.
1 online resource (xxxvii, 249 pages) :
illustrations
Includes bibliographical references (pages 233-235) and index.
Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.
0
OverDrive, Inc.
87363C8A-3E1B-4116-885A-690DCD978B05
Citizen brand.
158115240X
Ten commandments for transforming brands in a consumer democracy
10 commandments for transforming brands in a consumer democracy
Brand name products.
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
Brand name products.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
Consumers' preferences.
Motivation research (Marketing)
BUS-- 002000
658
.
8/27
21
HD69
.
B7
G6
2002
Gobé, Marc.
20201204195850.0
pn
مطالعه متن کتاب [Book]
Y
