Cover -- Contents -- Acknowledgments -- Introduction -- Chapter 1 You Too can be a YouTube Star! -- YouTube and You -- A Quick Guided Tour of YouTube -- A Little YouTube History -- Using YouTube for Fun and Profit -- What I Know Now -- Just for Fun -- Chapter 2 Marketing Yourself Through YouTube -- Performers -- People in Business for Themselves -- YouTube Teachers -- Video R233;sum233;s: Good Idea or Bad? -- College Admissions Videos -- What I Know Now -- Just for Fun -- Chapter 3 Marketing Your Company on YouTube -- What Types of Videos Work Best? -- Do YouTube Views Equal Revenues? -- How Can Your Company Use YouTube? -- What I Know Now -- Just for Fun -- Chapter 4 Creating YouTube Videos -- Heres What Youre Up Against -- Preplanning: Research and Goals, Goals and Research -- Storyboarding and Shooting Your Video -- What I Know Now -- Just for Fun -- Chapter 5 Promoting and Distributing Your Videos -- Simple Promotion and Distribution Steps -- Advanced Promotion and Distribution Methods -- What I Know Now -- Just for Fun -- Chapter 6 YouTube: Your New Revenue Stream -- YouTubes Partner Program -- Redirecting: Selling Something via Landing Pages -- Video Advertising -- Leveraging Your Videos -- Promotional Sponsorships -- Check out YouTubes Screening Room -- YouTubes Competitors Want You -- Assessing the Effectiveness of Your Videos -- What I Know Now -- Just for Fun -- Chapter 7 Other Video-Sharing Sites and the Future of YouTube -- Broad Coverage Sites -- Niche Video-Sharing Sites -- What about Your Own Site? -- A Multiplatform Strategy -- Search for TomorrowWhat Lies Ahead for YouTube -- What I Know Now -- Just for Fun -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.
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Tips for capitalizing on the power of YouTube--from the gurus of e-commerce.
OverDrive, Inc.
OverDrive, Inc.
030C6848-B094-4CE4-AB63-38B6CAD816EE
How to make money with YouTube.
0071621369
YouTube (Electronic resource)
YouTube (Electronic resource)
Internet marketing.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.