Includes bibliographical references (page 311) and index.
"Resident genius" : from Time Inc. to Time Warner, 1923-1998 -- Enter the Internet cowboys : AOL, 1985-1999 -- The big deal : AOL and Time Warner, 1999-2000 -- "Surviving is winning" : AOL Time Warner, 2000-2003.
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The inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal.
Case, Steve,1958-
Levin, Gerald M.
Case, Steve,1958-
Levin, Gerald M.
AOL Time Warner-- History.
AOL Time Warner.
Time Warner Inc.
Businessmen-- United States, Biography.
Consolidation and merger of corporations-- United States, Case studies.
Internet service providers-- United States-- History.
Motion picture industry-- United States-- History.
Online information services industry-- United States-- History.
Publishers and publishing-- United States-- History.