عنوان
پدید آورنده
موضوع
رده
HF5415.32 .S596 2009
HF5415
.
32
.
S596
2009
کتابخانه
محل استقرار
1841694983
9781841694986
b758261
Social psychology of consumer behavior /
[Book]
editor by Michaela Wänke.
New York :
Psychology Press,
2009.
ix, 396 pages :
illustrations ;
24 cm
Frontiers of social psychology
Includes bibliographical references and index.
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Consumer behavior-- Psychological aspects.
Consumer behavior.
Consumers-- Psychology.
Social psychology.
83.05 economic sociology and psychology.
85.40 marketing.
Consumentengedrag.
Consumer behavior-- Psychological aspects.
Consumer behavior.
Consumers-- Psychology.
Kundenforschung
Kundenforschung.
Social psychology.
Sociale psychologie.
Sozialpsychologie
Sozialpsychologie.
Verbraucherverhalten
Verbraucherverhalten.
658
.
8/342
22
HF5415
.
32
.
S596
2009
83
.
05
85
.
40
bcl
bcl
Wänke, Michaela.
20201204181831.0
مطالعه متن کتاب [Book]
Y
