Copyright; Table of contents; About the author; Preface; Introduction; Ch 1 Selling in Perspective; Ch 2 Planning to Win; Ch 3 The Vital Ingredient; Ch 4 Finding the Time; Ch 5 Finding the Business; Ch 6 Getting the Appointment; Ch 7 The Rules of Professional Selling; Ch 8 The Sales Presentation; Ch 9 Closing the Sale; Ch 10 The Principles of Professionalism; Ch 11 Giving Real Service; Ch 12 Handling Objections; Ch 13 Negotiation; Ch 14 Letter Writing; Ch 15 Body Language; Ch 16 Avoiding the Negative; Ch 17 Don't Quit.
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Selling to Win is full of sales tips and practical advice such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale. Widely recognized as one of the most effective and powerful sales-improvement guides, Selling to Win has helped thousands of people improve their selling skills.