عنوان

The Facebook marketing book /

1449388485

9781449388485

b758217

The Facebook marketing book /

[Book]

Dan Zarrella and Alison Zarrella.

Sebastopol, Calif. :

O'Reilly,

2011.

vii, 272 pages :

illustrations ;

22 cm

"Approach Facebook's complex environment with clear, actionable items; make sense of the social networking world; get acquainted with the technologies you need for social networking marketing; explore tactics for using Facebook features, functionality, and protocols; learn how to set specific campaign goals; determine which Facebook features are relevant to your campaigns; plan and execute Facebook marketing strategies; measure the results of your campaigns with key performance indicators"--Page 4 of cover.

Includes index.

1. Introduction to social networking : Who uses Facebook? ; Impact on today's media ; Big brands on Facebook ; How you can (and should) use Facebook ; Creating valuable content -- 2. Facebook profile basics : What is a Facebook profile? ; Facebook profiles for business ; Facebook profile tabs ; Setting up a Facebook profile ; Profile interactions -- 3. Facebook page basics : The difference between a page and a profile ; What requires a Facebook page, not a profile ; Types of pages ; Creating and customizing a Facebook page ; Facebook page tabs ; Page applications ; Page optimization ; Promoting your page ; Page interactions -- 4. Facebook group basics : Groups versus pages ; Groups can be good, sometimes ; When you want a group ; Creating a group ; Managing a group ; Monitoring and managing a group ; Using groups to supplement your page -- 5. Facebook events : When to use an event ; Creating an event ; Breaking through the clutter ; Sending invites ; Integrating with a page ; Promoting your event ; Event follow-up -- 6. Facebook application basics : Create inherently social applications ; Improve existing social behaviors ; Learn from success ; Clarity, simplicity, and speed to engagement ; Integrate with viral Facebook features ; Development ; Art and copy ; Launching and promoting your application -- 7. Customizing your Facebook page : Page icon ; Designing assets and media ; Content ; Branded patterns and days ; Exclusive stuff ; Custom tabs ; User applications -- 8. Developing a Facebook content strategy : Competing with other content on Facebook ; Optimizing for both Facebook and search engines -- 9. Cross-promoting content on Facebook : Least shared words ; Meta mentions ; Most shared words ; Digits ; Linguistic content ; Video ; Parts of speech ; Readability ; Social plug-ins -- 10. Facebook page management : Exclusive deals for fans ; Frequent status updates ; Timely redesigns ; Promotions ; Monitoring ; Responding ; Advertising -- 11. Advertising on Facebook : Where to send users ; Creative content design ; Targeting ; Budget ; Bidding ; Ad stats -- 12. Analytics and ROI : Insights for page ; Insights for applications ; Facebook ads analytics ; Tracking.

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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. It shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.--[book cover].

Facebook (Electronic resource)

Facebook (Electronic resource)

Facebook (Electronic resource)

Internet advertising.

Internet marketing.

Annonsering-- digitala tekniker.

Business and Management.

Facebook

Facebook.

Internet advertising.

Internet advertising.

Internet marketing.

Internet marketing.

Internetreklam.

Online-Marketing

Zarrella, Dan.

Zarrella, Alison.

20201204181651.0

[Book]

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