عنوان

Direct marketing in action :

0313084513

9780313084515

0275992233

9780275992231

b758047

Direct marketing in action :

[Book]

cutting-edge strategies for finding and keeping the best customers /

edited by Andrew R. Thomas [and others].

Westport, Conn. :

Praeger Publishers,

2007.

1 online resource (xiv, 218 pages) :

illustrations

Includes bibliographical references (pages 195-199) and index.

What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.

0

Greenwood eBooks

Direct marketing in action.

9780275992231

Consumer behavior.

Direct marketing.

Marketing-- Management.

Target marketing.

BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.

BUSINESS & ECONOMICS-- Mail Order.

BUSINESS & ECONOMICS-- Marketing-- Direct.

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

BUSINESS & ECONOMICS-- Marketing-- Telemarketing.

Consumer behavior.

Direct marketing.

Marketing-- Management.

Target marketing.

BUS-- 040000

BUS-- 043010

BUS-- 043040

BUS-- 043050

BUS-- 090010

Thomas, Andrew R.

20201204180914.0

pn

[Book]

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