عنوان

How to become a marketing superstar :

0786868244

9780786868247

b757771

How to become a marketing superstar :

[Book]

unexpected rules that ring the cash register /

Jeffrey J. Fox.

1st ed.

New York, N.Y. :

Hyperion,

2003.

xx, 172 pages :

illustrations ;

20 cm

Ka-ching! Ka-ching! Marketer's Music -- Deeply Understand the Definition of Marketing -- The Superstar Marketing Company -- "This Is Customer Money!" -- Customers Fire Employees Every Day -- Segment Your Customers: Okay, Not Okay -- The Customer Is Not Always Right -- Use the Seven Growth Levers -- You Must Love Your Brand -- Early to Bed, Early to Rise, Sell Hard, and Dollarize -- Always Price to Value -- The Folly of Price Cutting -- A Price-to-Value Parable -- Always Sell Consequences -- Derived Demand Is Not Direct Demand -- Fifteen Super Marketer Must-Knows -- Some Rules for Choosing a Brand Name -- Always Put the Brand Name in the Headline -- Never Use "We" -- What, Pray Tell, Is the Difference? -- Never Use Bad Words in Advertising or Selling -- Advertise and Sell with Numbers, Not Adjectives -- Don't Put Your Phone Numbers on Your Trucks -- Don't Hit Into a Triple Bad Play: A Case History -- Marketing Superstar Instant Challenge #1 -- Don't Send a Ransom Note -- Be Your Own Customer -- Banish All Buying Barriers -- Always Thank Your Customers -- A Fast Fifteen -- Superstars Love Recessions -- Never Take the Cheese Off the Pizza -- Beware the Constellation Theory of Marketing -- Marketing Superstar Instant Challenge #2 -- Always Have a President's Pipeline -- Questions Lazy Marketers Can't Answer, but the Marketing Superstar Must: Part I -- Get Answers to These Questions: Part 2 -- Compete for Inches -- Marketing Superstar Instant Challenge #3 -- Repolish the Silver -- First Sell Inside ... Always -- Don't Let Perfect Be the Enemy of Better -- Own a Market, Not a Mill -- Loss Leaders Are for Losers -- Marketing Superstar Instant Challenge #4 -- Never Run a Three-Page-Spread Ad, or How to Burn Shareholder Money -- Marketing Superstar Instant Challenge #5 -- Shrink to Grow -- Fill the Air with Flailing Fists -- Remember Jimmy Durante -- The First Annual Ostrova House Race -- Marketing Superstar Instant Challenge #1 Answer -- Marketing Superstar Instant Challenge #2 Answer -- Marketing Superstar Instant Challenge #3 Answer -- Marketing Superstar Instant Challenge #4 Answer -- Summary #1: Hallmarks of Great Marketing Companies -- Summary #2: Characteristics of the Killer Competitor Companies -- Dollarize Your Way to More Effective Marketing.

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"With more than 600,000 books in print, nationally bestselling author Fox is back to "outfox the competition"--This time with counterintuitive advice on how to become a marketing genius."--Jacket.

Marketing.

Marketing.

Fox, Jeffrey J.,1945-

20201204175343.0

[Book]

Y