عنوان
پدید آورنده
موضوع
رده
GV713 .M3678 2004eb
GV713
.
M3678
2004eb
کتابخانه
محل استقرار
0080481159
9780080481159
0750659831
9780750659833
b757712
Strategic sports event management :
[Book]
an international approach /
Guy Masterman.
Boston :
Elsevier Butterworth-Heinemann,
2004.
1 online resource (xix, 250 pages) :
illustrations
Hospitality, leisure and tourism series
Includes bibliographical references and index.
1. The sports events industry -- 2. Event organizations -- 3. The sports event planning process -- 4. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative communications -- 11. Sports event sponsorship -- 12. Research and evaluation.
0
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short.
Strategic sports event management.
9780750659833
Sports administration, Cross-cultural studies.
Evenementen.
GAMES-- Gambling-- Sports.
Marketing.
Sport.
SPORTS & RECREATION-- Business Aspects.
SPORTS & RECREATION-- Essays.
SPORTS & RECREATION-- History.
SPORTS & RECREATION-- Reference.
Sports administration.
TRAVEL-- Special Interest-- Sports.
GAM-- 004050
SPO-- 012000
SPO-- 019000
SPO-- 033000
SPO-- 068000
TRV-- 026080
796/
.
06/9
22
GV713
.
M3678
2004eb
76
.
04
bcl
Masterman, Guy.
20201204175108.0
pn
مطالعه متن کتاب [Book]
Y
