عنوان

Voice-of-the-customer marketing :

0071743081

9780071743082

007174083X

9780071740838

b757447

Voice-of-the-customer marketing :

[Book]

a revolutionary five-step process to create customers who care, spend, and stay /

Ernan Roman.

New York :

McGraw-Hill,

©2011.

1 online resource (xvi, 248 pages) :

illustrations

Includes bibliographical references and index.

Vision for VOC-driven marketing -- Conduct and apply VOC relationship research -- Create VOC-driven opt-in relationship strategies -- Create VOC-driven multichannel mix -- Create a VOC-driven social media -- Invest in an excellent customer service experience.

1

From the father of Direct Marketing, the revolutionary five-step Customer Relationship Marketing process that has helped Microsoft, NBC, and IBM, increase sales by 75 percent. 'Ernan Roman's 'Wisdom of the Customer' methodology has achieved unprecedented results for cutting-edge marketers! Read this before your competitors do' - Don Peppers and Martha Rogers, Ph. D., Peppers & Rogers Group. "Voice of the Customer" presents a proven step-by-step process for engaging the customer and capturing their 'voice' in every step of the sales and marketing process. Ernan Roman, the award-winning DM guru who created such concepts as IDM (Integrated Direct Marketing) and permission/opt-in marketing shows you the most effective ways to research customer needs and deliver sales/marketing messages that guarantee high returns. The book's case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make - trying to manage customers rather than continually engaging them; focusing on the needs of the seller, rather than the buyer; etc. - and how to avoid them. For business owners and marketers who seek the wisdom and guidance of their customers, this book delivers the wisdom and experience of true visionary.

OverDrive, Inc.

4833410B-260D-4F60-845A-043623521B68

Voice-of-the-customer marketing.

9780071740838

Consumer profiling.

Customer relations.

Database marketing.

Relationship marketing.

BUSINESS & ECONOMICS-- Customer Relations.

Consumer profiling.

Customer relations.

Database marketing.

Relationship marketing.

BUS-- 018000

Roman, Ernan.

20201204173735.0

pn

[Book]

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