عنوان
پدید آورنده
موضوع
رده
HF5415.5 .T43 2006
HF5415
.
5
.
T43
2006
کتابخانه
محل استقرار
0230006604
0230579477
9780230006607
9780230579477
b757285
Service is front stage :
[Book]
positioning services for value advantage /
James Teboul.
New York :
Palgrave Macmillan,
2006.
xi, 161 pages :
illustrations ;
25 cm.
INSEAD business press
Includes bibliographical references (pages 146-149) and index.
"This book contains a simple but powerful definition of services, based on a separation between back-stage and front-stage activities. Services deal with front-stage interactions, production, and manufacturing with back-stage operations. Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle, and the service-intensity matrix. This is a novel approach to services that challenges the traditional view."--Jacket.
Customer services-- Management.
Service industries-- Management.
Total quality management.
Commerciële dienstverlening.
Customer services-- Management.
Organisatieontwikkeling.
Service industries-- Management.
Total quality management.
BUS
KJS
658
.
8/12
22
HF5415
.
5
.
T43
2006
85
.
40
bcl
Teboul, James,1940-
20201204172923.0
مطالعه متن کتاب [Book]
Y
