عنوان

Power play :

0748635947

0748671080

1282136569

6612136561

9780748635948

9780748671083

9781282136564

9786612136566

0748635920

0748635939

9780748635924

9780748635931

b756189

Power play :

[Book]

sport, the media and popular culture /

Raymond Boyle and Richard Haynes.

2nd ed.

Edinburgh :

Edinburgh University Press,

2009.

1 online resource (ix, 254 pages)

Includes bibliographical references (pages 223-239) and index.

Copyright; Contents; Preface; Acknowledgements; Chapter 1 Sport, the Media and Popular Culture; Chapter 2 All Our Yesterdays: A History of Media Sport; Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship; Chapter 4 Power Game: Why Sport Matters to Television; Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom; Chapter 6The Race Game: Media Sport, Race and Ethnicity; Chapter 7 Playing the Game: Media Sport and Gender; Chapter 8 Games Across Frontiers: Mediated Sport and National Identity; Chapter 9 The Sports Pages: Journalism and Sport; Chapter 10 Consuming Sport: Fans, Fandom and the AudienceChapter 11 Conclusion: Sport in the Digital Age; Bibliography; Index.

0

The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

MIL

JSTOR

213656

22573/cttk2819

Power play.

9780748635931

Mass media and sports-- Economic aspects-- Great Britain.

Mass media and sports-- Social aspects-- Great Britain.

Sports-- Political aspects-- Great Britain.

Sports-- Social aspects-- Great Britain.

PERFORMING ARTS-- Television-- General.

SPORTS & RECREATION-- Sociology of Sports.

Sports-- Political aspects.

Sports-- Social aspects.

Great Britain.

7

PER010000

SPO-- 066000

Boyle, Raymond,1966-

Haynes, Richard,1966-

20201204162645.0

pn

[Book]

Y