Front Cover; Title Page; Copyright Page; Acknowledgments; Contents; Chapter One: Becoming a Total Salesperson; Introduction; Total Selling Explained; Overcoming Obstacles; Unlearn Before We Can Learn; Why Total Selling Works for all Salespeople; Why Constantly Improving Your Skills is Important; Part One: Sales Process; Chapter Two: Building a Strong Foundation; Chapter Three: The Rest of the Story; Chapter Four: Keeping and Growing Your Business; Part Two: Sales Plan; Chapter Five: Developing a Sales Strategy; Chapter Six: Creating Your Sales Plan; Part Three: Sales Practice.