عنوان
پدید آورنده
موضوع
رده
HF5415.55 .M3262 2008
HF5415
.
55
.
M3262
2008
کتابخانه
محل استقرار
0761936041
8178297671
9780761936046
9788178297675
b754973
Customer value investment :
[Book]
formula for sustained business success /
Gautam Mahajan.
Thousand Oaks, Calif. :
Sage Publications,
2008.
xix, 187 pages :
illustrations ;
22 cm.
Response : business books from Sage
Includes bibliographical references and index.
Customer Value Investment is a concept that highlights the importance of the customer as an asset, as a builder of business capital, and as a driver of a business. This book explains why customer value is useful and how companies can increase their market share and profitability by adding value to customers.
Customer value investment.
Customer relations.
Relationship marketing.
Customer relations.
Economische waarde.
Klantgerichtheid.
Relatiemarketing.
Relationship marketing.
Sales & marketing.
658
.
8/12
22
HF5415
.
55
.
M3262
2008
85
.
40
bcl
Mahajan, Gautam,1946-
20201204145606.0
مطالعه متن کتاب [Book]
Y
