Includes bibliographical references (pages 155-161) and index.
Introduction: Rhetoric East and West. -- Culture, text, and context. -- Laozi and the natural way of rhetoric. -- Zhuangzi and the rhetoric of evocation. -- Sunzi and the rhetoric of parsimony. -- Daoist rhetorical criticism. -- Is The Tao of Steve really "The way"? -- Values East and West in Antz and A bug's life. -- Shrek as the daoist hero. -- The future of the past.