Includes bibliographical references (pages 293-296) and index.
Developing a marketing strategy for your online business -- Building a market-friendly eBay presence -- Using eBay to market your products -- Online marketing strategies and tolls -- Offline marketing strategies and tools -- Developing an e-commerce empire -- Appendix A. Marketing resources for eBay sellers.
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Selling on eBay has never been hotter. There are now almost 900,000 people using eBay as a part-time or full-time source of income. And while there is big money to be made selling merchandise on the site, it is also becoming more and more challenging for sellers to stand out from the crowd.
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