a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas ; Reunião Satélite São Paulo, Brasil, August 18-20, 2004 = L'usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information ; Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunión Satélite São Paulo, Brasil, August 18-20, 2004 /
edited by Sueli Mara Soares Pinto Ferreira and Réjean Savard.
München :
Saur,
2005.
1 online resource (xvi, 385 pages) :
illustrations.
IFLA publications,
117
0344-6891 ;
International conference proceedings of a conference organized by the Management and Marketing Section of IFLA.
Includes bibliographical references and indexes.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Virtual customer.
3598218451
Virtual costumer :
Cliente virtual :
Usager virtuel :
a new paradigm for improving costumer relations in libraries and information services
um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas
un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information
Customer relations-- Management, Congresses.
Information services-- Marketing, Congresses.
Internet access for library users, Congresses.
Libraries-- Public relations, Congresses.
Bibliothèques-- Relations publiques, Congrès.
Bibliothèques-- Satisfaction des utilisateurs, Congrès.
Bibliothèques virtuelles, Congrès.
Documentation, Services de-- Gestion, Congrès.
Internet dans les bibliothèques, Congrès.
Relations avec la clientèle-- Gestion, Congrès.
Utilisateurs des bibliothèques, Congrès.
Customer relations-- Management.
Digitale bibliotheken.
Informatiebemiddeling.
Information services-- Marketing.
Inlichtingenwerk (dienstverlening)
Internet access for library users.
LANGUAGE ARTS & DISCIPLINES-- Library & Information Science-- General.
Libraries-- Public relations.
LAN-- 025000
Z
021
.
7
22
Z716
.
3
.
I385
2004eb
06
.
60
bcl
Ferreira, Sueli Mara Soares Pinto.
Savard, Réjean,1950-
IFLA Satellite Meeting(2004 :, São Paulo, Brasil)