عنوان
پدید آورنده
موضوع
رده
HF5415 .L66 2005
HF5415
.
L66
2005
کتابخانه
محل استقرار
0080546552
075066651X
1136421556
1136421599
1136421602
9780080546551
9780750666510
9781136421556
9781136421594
9781136421600
b753961
Analysis and evaluation :
[Book]
2005-2006 /
Wendy Lomax and Adam Raman.
Oxford :
Elsevier,
2005.
1 online resource (xi, 220 pages) :
illustrations
"Professional postgraduate diploma in marketing : 2005-2006 syllabus"--Cover.
Includes bibliographical references and index.
Unit 1. Introduction -- unit 2. Evaluating performance : marketing metrics -- unit 3. Brand valuation -- unit 4. Auditing marketing activities -- unit 5. Evaluating performance : financial measures -- unit 6. Analysing the external environment -- unit 7. Analysing the internal environment -- unit 8. Characteristics of the global marketplace -- unit 9. Defining competitive advantage.
0
075066651X
Marketing.
Marketing.
HF5415
.
L66
2005
Lomax, Wendy.
Raman, Adam.
20201204133032.0
pn
مطالعه متن کتاب [Book]
Y
