The authors interpret, extend, and illustrate the ideas first outlined in their earlier book, Winning (c2005), through questions and answers drawn from their column, "The Welch way," in the Friday issues of BusinessWeek, from their book tour, and from speeches and classroom discussions.
"The authors interpret, extend and illustrate the ideas first outlined in "Winning," through the questions and answers that appear in their international column, "The Welch Way.""--Jacket.