عنوان
پدید آورنده
موضوع
رده
HF5415.2 .B57 2002
HF5415
.
2
.
B57
2002
کتابخانه
محل استقرار
1841121940
9781841121949
b753907
Market research /
[Book]
Robin Birn and Patrick Forsyth.
Oxford :
Capstone Pub.,
2002.
v, 118 pages ;
18 cm.
ExpressExec ;
04.09
The ExpressExec series is organized into ten core subject areas: Innovation -- Enterprise -- Strategy -- Marketing -- Finance -- Operations and technology -- Organizations -- Leading -- People -- Life and work.
Includes bibliographical references and index.
Introduction to ExpressExec -- What is Market Research? -- The Evolution of Market Research -- The E-Dimension -- The Global Dimension -- The State of the Art -- In Practice -- Key Concepts and Thinkers -- Resources -- Ten Steps to Making Market Research Work.
0
Consumers-- Research.
Market surveys.
Marketing research companies.
Marketing research, Case studies.
Consumers-- Research.
Market surveys.
Marketing research companies.
Marketing research.
658
.
83
21
HF5415
.
2
.
B57
2002
Birn, Robin.
Forsyth, Patrick.
20201204132600.0
مطالعه متن کتاب [Book]
Y
