عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .L54 2009
HF5415
.
1255
.
L54
2009
کتابخانه
محل استقرار
0136043313
9780136043317
b753799
Six rules for brand revitalization :
[Book]
learn how companies like McDonald's can re-energize their brands /
Larry Light and Joan Kiddon.
Upper Saddle River, N.J. :
Wharton School Pub.,
©2009.
xx, 218 pages :
illustrations ;
24 cm
Includes bibliographical references and index.
"Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald's experience, offering detailed "dos" and "don'ts" for everything from market segmentation to R & D to executive leadership."--Jacket.
Brand revitalization
McDonald's Corporation
McDonald's Corporation
McDonald's Corporation
McDonald's Corporation
Brand name products-- Management.
Branding (Marketing)-- Management.
Product life cycle.
Brand name products-- Management.
Brand name products-- Management.
Branding (Marketing)-- Management.
Markenführung
Product life cycle.
Product life cycle.
Schnellgastronomie
Strategisches Management
USA
658
.
8/27
22
HF5415
.
1255
.
L54
2009
Light, Larry.
Kiddon, Joan,1949-
20201204131855.0
مطالعه متن کتاب [Book]
Y
